I’m not out to prove to anyone that I’m right and they are wrong. I want people to discuss ideas and consider possibilities. That is the new perspective I’ve adopted on being creative, today.
Considering an artists’ perspective on how to forget the name of the product we’re working on may help teams consider the importance of innovation. Especially in a world seemingly obsessed with simply getting to a state of “good enough” and “done”.
When I was younger I learned to play the drums. It was when I focused on jazz that I learned the critical difference between top-down vs bottom-up thinking as described by Daniel Kahneman.