Author: jefferyparks

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Finding certainty in uncertain times

A group of young professionals from many walks of life and from around the world asked me recently “how do you know when it’s time to move on to something new?” The essence of this […]

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The Colossus sometimes called the giant was painted by Francisco Goya painted 1808-1812

Giants Like Geniuses Are A Myth

I’m not out to prove to anyone that I’m right and they are wrong. I want people to discuss ideas and consider possibilities. That is the new perspective I’ve adopted on being creative, today.

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Looking Back On The Future of User Experience

The future has nothing to do with tech but people, critical thought and leadership. I gave a talk 8 years ago in Montréal where I suggested that the future for #UX would fall into five areas, if we were to see progress.

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Finding Inspiration Through Culture

In 2018 I started another podcast; which I have since retired. I wanted to discuss solving problems, rather than simply fixing issues. One of the first episodes I launched was a discussion with the Amazon UK best selling author Gethin Nadin and his book “A World of Good – Lessons from Around the World in Improving Employee Experience”.

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David Jacobi performing King Lear

The Buzz of King Lear Leads to Truths About Experience

Why do live performances, like King Lear, give us a sense of wonderment in a way that technology cannot? As it turns out focusing on one task at a time, like watching a play, allows us to better understand what’s happening in the moment and minimizes fatigue in making decisions

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Winding Back The Clock On UX And Product Management

The Nielsen Norman Group recently published a research paper “PM and UX Have Markedly Different Views of their Job Responsibilities”. Winding back the clock, sharing a podcast I published in 2007 for Boxes and Arrows, one can easily hear how the disciplines evolved and why current research supports what I view as an opportunity for both disciplines.

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How We Got to Now: Looking Back to Step Forward

I recently had the pleasure of speaking with the CEO of Heitland Innovation, Jens Heitland. I share experiences as an employee, thought leader, pioneer in podcasting, and entrepreneur over the last 20 years.

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Imagine A World Where Customer Troubles Align With User Issues

What if we considered disciplines like sociology to bridge the divide between customer experience and user experience? Imagine a space where the troubles of the customer are aligned with the issues facing users. Charles Wright Mills did just that … in 1959.

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Factory workers on an assembly line building the Model-T Ford in the 1930s

The Impact of a Formalized Mindset

Considering an artists’ perspective on how to forget the name of the product we’re working on may help teams consider the importance of innovation. Especially in a world seemingly obsessed with simply getting to a state of “good enough” and “done”.

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"Bad Robot" icon from Hollywood. Red robot head in a corn field against a black and white background.

We Exist Inside the Stories of Our Minds

Intelligence is a toolbox we use to reach a given goal, but strictly speaking it doesn’t entail motives and goals by itself. The motivation of our AI’s will stem from the existing building blocks of our society.

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I Walked Into a Bar and Discovered The Meaning of Ownership

What’s the level of psychological ownership in your organization today? What if the level of psychological ownership turns out not to be high enough to move ahead? In this story I share how I applied this theory in sharing research results with senior leaders, managers, and teams.